That's exactly what happened at Lakeside Shopping Center in Essex, England, on Sunday.
The first 100 women to arrive in nothing but bras, panties（女式短裤） and high heels were given £100 ($163) gift vouchers（礼券） , which were good in many of the mall's stores.
It is unclear how many turned out, but several young women were onhand（库存数量） to engage in some revealing shopping.
"I'm sure they all enjoyed choosing an outfit from our wide range of new spring fashion in the stores afterward."
The promotional gimmick（暗机关） was engineered to promote the new spring fashions available at the mall.
Having shoppers come out in their undergarments is not unique to England.
Desigual, a SoHo clothing store in Manhattan, used a similar gimmick last year. It attracted hundreds of underwear-clad shoppers with the promise that the first 100 would be given a free outfit.